Fashion For Relief 2008 was launched at London Fashion Week by supermodel and fashion icon Naomi Campbell.
The show took place at London’s stunning Natural History Museum and raised funds for the White Ribbon Alliance, a US-based international NGO dedicated to promoting reproductive, maternal and newborn health and rights in developing countries. The White Ribbon Alliance seeks to improve health and save the lives of pregnant women and newborn babies, where help is most needed.
Fashion was donated by the likes of Chanel, Dolce & Gabbana and Donna Karan.
Guests and models included compere Trudie Styler, Vivienne Westwood, Kelly Osbourne, Cheryl Cole, The Sugababes, Tracey Emin, Erin O'Connor, Lizzie Jagger, Jamelia, Katherine Jenkins, Cilla Black, Daisy Lowe, Mischa Barton, Jo Wood, Tyson Beckford, Rosie Huntingdon-Whiteley, Alice Dellal, Kimberley Stewart, Beverley Knight, Jade Parfitt, Roisin Murphy, Andreas Kronthaler, Rebecca Adlington (British Olympic swimming gold medallist), Sarah Ayton (British Olympic sailing gold medallist) and Terri Seymour.
In the audience were Princess Eugenie, Jerry Hall and Sarah Brown (wife of former UK Prime Minister Gordon Brown).
An auction to raise money featured fashion pieces from the show, via www.fashionexchange.co.uk
"Fashion is universal, personal and touches everyone in some way. We are using this year's London Fashion Week catwalk to reach people, showcase the important work of the White Ribbon Alliance and raise money for this cause."
- Naomi Campbell